A Session ends after a specific amount of time passes and by default, in Google Analytics, it is 30 min.
Which settings should I have for my site?
The length of a session will vary depending on your business and the content you have on your site.
- For example, if your site has a lot of videos with an average length of 20 min, you should change your session settings to at least 35-40 min so the user can pause and rewind the videos and still keep the same session when browsing another page.
- If your page content is not extremely long, you can decrease the session length to 20 min.
Important! Session duration is not a reliable metric and should be used with caution.
Let’s go through how to change the session duration for your site: