In this tutorial I will show you how to track your AdWords performance using the data available in Google Analytics.
To be able to recreate this dashboard you need:
- A google Analytics account
- AdWords account
- Connect your Google analytics account with your AdWords account
This dashboard is the first part of a series of blog posts on how to track and improve AdWords performance.
In Part 1, we will start tracking our Ads to understand which ones are performing well and which ones we need to: either cancel or modify.
On coming series, once we have identified which Ads are underperforming, we will learn how to modify them to increase their performance.
What insights can we get with this dashboard?
In this dashboard you will be able to understand:
- Which Ads are most successful
- Which Network has performed best
- Cost of your Ads and revenues
- What needs to be improved to achieve more goals?
Watch it on
If you would like to see a live version of the dashboard, you can watch it in our YouTube Channel, but if you prefer text, continue reading.
Download the Power BI file & Dashboard guide
Don’t want to create the Power BI file? If you are a member on our site (it’s free), you can download it below.
You will need also to change the data source from my account to your Google account.
Do you need help creating the file or setting up your account? Contact me for more details.
Creating the dashboard: Power BI Community
Do you want to create the dashboard yourself?
A step-by-step guide will be published shortly on the Power BI community. As soon it is available I will publish the link here.
No problem, follow our guide published on the Power BI Community blog.