How engaging is your website content? Discover it with Power BI and Google Analytics

Measuring content engagement is probably one of the most common actions performed by website owners.

There are a lot of indicators that can help you understand how engaged your readers are with your content, but I will show in this post, the power BI dashboard with the ones I use the most: scroll tracking and content grouping.

Check the report live here:

About the report

The following Power BI report app will allow you to connect to Google Analytics 4 to analyze your website performance.
The report contains 7 tabs to analyze different aspects of your website:

1. The User Acquisition Page, will allow you to get a deeper understanding on how your new users reach your site.
2. The Traffic Acquisition Page, will help you understand where your traffic comes from for new and return users.
3. The Pages page, lets you analyze your content so you can improve it or create more of what is working already.
4. The Landing Page , will help you understand which pages are driving traffic to your site.
5. The Tech Page, will help you optimize your site to the technology your audience uses. and finally,
6. The Demographic Page, will help you learn more about your audience.

Important note:

This report uses Windsor.ai connector for Google Analytics.
They have a free tier you can use. If you need a pair tier you can get 15% off with this code:

CURBAL

Is the template using the built in Power BI connector in Power BI?

No, because it is not possible to send filters back to Google Analytics at the time of the query and therefore the data will be incorrectly aggregated.

What did I use to create the report?

This report uses Windsor.ai connector for Google Analytics.
They have a free tier you can use. If you want a paid tier you can get 15% off with this code:

CURBAL

Can I get the report?

If you tested the app and you want to personalize it, you can buy the report here:

For more information about this report check this blog post.