Link AdWords with Google Analytics

Do you want to see your AdWord’s stats in Google Analytics? How much traffic comes from AdWords? How to optimize your Ads based on how they perform once they land on your site?

To link your AdWords account with Google Analytics is very easy and can be done in a few steps:

Link AdWords with Google Analytics:

First of all, log in Google analytics and select the property you wish to link.

Note: If you are already logged in Adwords when you open your Google Analytics account, Google will recognize it and fill in the first step for you:

Select the views where you want your AdWords data to appear.

Review: Why do I need additional views in your Google Analytics account?

Click on “Link accounts” and wait for Google to do so:

Once it is ready you will see it the list on Linked accounts.

How successful are your Ads in converting your website goals?

Send your Google analytics goals to AdWords to track Conversions based on your ads:

Login in Google AdWords and click on “Tools” and “Coversions”:

Add a conversion:

Select website:

Fill in the data as needed below:

Install your tag:

And you are done! You can now track which ads are driving conversions on your site and you can optimize the ones that are not.